PollBuzzer: February 2012

Sunday, February 5, 2012

Super Bowl ad survey results

PollBuzzer
245 1^st Street
Suite 1819
Cambridge, MA 02142
www.pollbuzzer.com

FOR IMMEDIATE RELEASE

According to a survey conducted by PollBuzzer, Honda’s Ferris Bueller commercial was tonight’s favorite Super Bowl advertisement followed closely by two Doritos commercials:

Advertisement	Percentage of Respondents
Ferris Bueller Honda	17%
Baby and Grandma grab Doritos	15%
Doritos Dog Buries Cat	14%
I didn't watch the game	12%
Other	10%
Seinfeld Acura	9%
Bud Light Here We Go dog	8%
Volkswagen dog losing weight and Star Wars bar	7%
Chevy survives the Mayan Apocalypse	6%
I don't have an opinion on the advertisements	2%
TOTAL	100%

ABOUT THIS SURVEY

PollBuzzer conducted this survey using its proprietary survey platform and consumer panel. Over 200 respondents answered the question “What was your favorite Super Bowl advertisement?” after the game on February 5^th.

ABOUT POLLBUZZER

PollBuzzer™ is a new, real-time consumer research tool. Our panelists earn $1 for each question they answer. Our clients get immediate survey results from custom panels. Our non-profit partners can find a new source of contributions.

To learn more or register for PollBuzzer, please visit www.pollbuzzer.com, or contact us at Support@PollBuzzer.com.

Friday, February 3, 2012

Super Bowl survey featured in Metro (Boston/NY/Philadelphia)

PollBuzzer's recent Super Bowl survey was featured in online and print editions of this morning's Metro newspaper. If you live in Boston, NY or Philadelphia, pick up a free copy and see where our panelists plan to watch Sunday's game!

Here's a copy of the Boston edition:

Thursday, February 2, 2012

Super Bowl survey results

PollBuzzer

245 1^st Street
Suite 1819
Cambridge, MA 02142
www.pollbuzzer.com

FOR IMMEDIATE RELEASE

77% of U.S. adults plan to watch Super Bowl XLVI this Sunday, according to a recent survey conducted by PollBuzzer. Of those planning to watch the game, 53% will stay at home or host a party while 32% will head out to a friend or family member’s party or to a bar or restaurant; 14% are still undecided while a lucky few are planning to watch the game live in Indianapolis.

Answer	Percentage of Respondents
At home (not hosting a party)	26%
I don't plan on watching the game	23%
At a friend or family member's party	19%
At home (hosting a party)	14%
I'm not sure yet, but I'll be watching	11%
At a bar or restaurant	6%
I'll be at the game in Indianapolis	1%
TOTAL	100%

Men (80%) are more likely than women (72%) to watch the game. Of those with plans to watch the game, women are more likely to watch from home while men are more likely to venture out to a party or to a bar or restaurant.

Answer	Men	Women
At home (not hosting a party)	24%	29%
I don't plan on watching the game	20%	28%
At a friend or family member's party	22%	15%
At home (hosting a party)	15%	13%
I'm not sure yet, but I'll be watching	12%	10%
At a bar or restaurant	7%	4%
I'll be at the game in Indianapolis	1%	1%
TOTAL	100%	100%

Not surprisingly, Patriots and Giants fans appear especially eager for Sunday’s game. 83% of survey respondents in the Boston and New York metro areas are planning to tune in for kickoff versus 75% of respondents in the rest of the country.

Answer	Boston Metro	NY Metro	Rest of U.S.
At home (not hosting a party)	13%	24%	28%
I don't plan on watching the game	13%	19%	25%
At a friend or family member's party	22%	22%	19%
At home (hosting a party)	23%	15%	13%
I'm not sure yet, but I'll be watching	20%	10%	10%
At a bar or restaurant	7%	9%	5%
I'll be at the game in Indianapolis	2%	0%	1%
TOTAL	100%	100%	100%