Contact: Noah Seton, CEO; Matt McLoughlin, CTO FOR IMMEDIATE RELEASE
Phone: (917) 750-7196
September 10, 2012
POLLBUZZER RELEASES NEW CUSTOM PANEL AND FOLLOW-UP QUESTION FEATURE, PROVIDES ITS PANELISTS WITH ADDITIONAL INCOME
PollBuzzer™, an online market research startup, has released PollBuzzer v2.4, a new, custom panel and follow-up question feature for its real-time, do-it-yourself consumer survey tool.
PollBuzzer offers a fast and affordable alternative to traditional consumer research providers. Clients send single-question surveys to PollBuzzer’s national consumer panel and receive results back as soon as one hour after launch. Early adopters of PollBuzzer’s first release included private equity and venture capital firms, hedge funds, management consulting firms, advertising and marketing agencies and large corporations. With this latest release, PollBuzzer v2.4 now automatically gives clients the option of surveying the exact same respondents from previous questions that they have asked. That means clients can use the same group of respondents as an on-call focus group or narrow down those respondents by choosing just the respondents who chose a particular answer. A video demonstration of PollBuzzer v2.0 can be found at pollbuzzer.com/Account/Business.aspx.
To offer this real-time service, PollBuzzer maintains its own panel of consumer respondents. PollBuzzer panelists represent a diverse cross-section of the general population in the United States and Canada. They are compensated with $1 for each survey question that they answer via e-mail and can choose to claim their earnings via PayPal or direct them to one of several non-profit organizations, including PollBuzzer’s partners – Cambridge Family & Children’s Service, Together Against Malaria, and No Mountain Too High. Given the opportunity to earn useful extra cash with minimal commitment and effort, the panel has grown quickly to nearly 20,000 respondents. The diversity of these respondents allows PollBuzzer’s clients to target surveys to sub-groups in combinations of several demographic characteristics, including age, gender, geography, income, net worth, political affiliation and registration, employment status, educational level, and others.
PollBuzzer was founded in 2011 by Noah Seton and (CEO) and Matt McLoughlin (CTO) and is currently headquartered in the Boston area’s technology and startup center of Kendall Square, Cambridge. Prior to founding PollBuzzer, Noah was a management consultant at Bain & Company and often relied on expensive consumer research when working with investment firms and corporate clients. Frustrated by the complexity, speed and cost of consumer surveys, Noah set out to create a simple tool with Matt that would give decision-makers the real-time answers they needed. To learn more about Noah and Matt, please visit www.pollbuzzer.com/about.