Contact: Noah Seton, CEO; Matt McLoughlin, CTO FOR IMMEDIATE RELEASE
Email: Noah@PollBuzzer.com, Matt@PollBuzzer.com
Phone: (917) 750-7196
September 10, 2012
POLLBUZZER RELEASES NEW
CUSTOM PANEL AND FOLLOW-UP QUESTION FEATURE, PROVIDES ITS PANELISTS WITH ADDITIONAL
INCOME
PollBuzzer™, an online market research startup,
has released PollBuzzer v2.4, a new, custom panel and follow-up question
feature for its real-time, do-it-yourself consumer survey tool.
PollBuzzer
offers a fast and affordable alternative to traditional consumer research
providers. Clients send single-question surveys to PollBuzzer’s national
consumer panel and receive results back as soon as one hour after launch. Early
adopters of PollBuzzer’s first release included private equity and venture
capital firms, hedge funds, management consulting firms, advertising and
marketing agencies and large corporations. With
this latest release, PollBuzzer v2.4 now
automatically gives clients the option of surveying the exact same respondents
from previous questions that they have asked.
That means clients can use the same group of respondents as an on-call
focus group or narrow down those respondents by choosing just the respondents
who chose a particular answer. A video demonstration of PollBuzzer v2.0 can
be found at pollbuzzer.com/Account/Business.aspx.
To offer this
real-time service, PollBuzzer maintains its own panel of consumer respondents.
PollBuzzer panelists represent a diverse cross-section of the general
population in the United States and Canada.
They are compensated with $1 for each survey question that they answer
via e-mail and can choose to claim their earnings via PayPal or direct them to
one of several non-profit organizations, including PollBuzzer’s partners – Cambridge Family & Children’s
Service, Together Against Malaria,
and No Mountain Too High. Given the opportunity to earn useful extra
cash with minimal commitment and effort, the panel has grown quickly to nearly
20,000 respondents. The diversity of
these respondents allows PollBuzzer’s clients to target surveys to sub-groups
in combinations of several demographic characteristics, including age, gender,
geography, income, net worth, political affiliation and registration,
employment status, educational level, and others.
---------------
PollBuzzer
was founded in 2011 by Noah Seton and (CEO) and Matt McLoughlin (CTO) and is
currently headquartered in the Boston area’s technology and startup center of Kendall
Square, Cambridge. Prior to founding PollBuzzer, Noah was a management
consultant at Bain & Company and often relied on expensive consumer
research when working with investment firms and corporate clients. Frustrated
by the complexity, speed and cost of consumer surveys, Noah set out to create a
simple tool with Matt that would give decision-makers the real-time answers
they needed. To learn more about Noah and Matt, please visit www.pollbuzzer.com/about.
